26 October 2011

Future Proof

The DMC Initiative (DMCI) developed this piece as a response to the 2011 A/NZ PromaxBDA Conference title of Future Proof.  They are a new Sydney based motion and broadcast design studio which aims to entertain, egage and inspire. They certainly do all three of those here!

Their approach was to focus not on futuristic notions but to consider that which is timeless. People, the expression of self and the interactions between each other are timeless qualities relevant to creativity, no matter what the future holds.

The concept started quite fluidly, by briefing a variety of dancers, with individual performance styles, to develop choreography based on the concepts of growth, sharing, sending and receiving.  What the Initiative has created here is something quite special, we hope you agree!