The idea is simple really. Instead of throwing away unwanted or used clothes M&S want us to take them to their stores where we can deposit them in a ‘shwop’ drop box. As they have over three hundred stores in the UK this represents a large scale attempt to recycle clothing, so much of which simply ends up in landfill at the moment.
So, will shwopping (or buy one give one back) catch on? Only time will tell but you have to admit – it’s not a bad idea at all - not that I would particularly appreciate my shop front covered in old clothes for more than a few hours, however good the cause!
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