21 September 2014

The 9/11 Survivor Tree’s Story Voiced by Whoopi Goldberg: A True Metaphor for the Human Spirit

This is just lovely – a tale of survival against all the odds.  As the Twin Towers fell on 9/11 they buried a pear tree which had flourished at their base.  It was not discovered for almost a month and then, slowly, gently, it was nursed back to health from a charred stump to a healthy tree standing over thirty foot in height.

This beautiful animation, with the tree given voice by Whoopi Goldberg, forms the centerpiece of a campaign to encourage people to visit the 9/11 Memorial & Museum outside of which the tree stands proud and tall, welcoming visitors.  Survivor Tree was animated by Elastic, through the BBDO Agency. As a metaphor for the human spirit and testament to the healing power of caring, it takes some beating.

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