This is just lovely – a tale of survival against all the odds. As the Twin Towers fell on 9/11 they buried a pear tree which had flourished at their base. It was not discovered for almost a month and then, slowly, gently, it was nursed back to health from a charred stump to a healthy tree standing over thirty foot in height.
This beautiful animation, with the tree given voice by Whoopi Goldberg, forms the centerpiece of a campaign to encourage people to visit the 9/11 Memorial & Museum outside of which the tree stands proud and tall, welcoming visitors. Survivor Tree was animated by Elastic, through the BBDO Agency. As a metaphor for the human spirit and testament to the healing power of caring, it takes some beating.
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