Unloved – the Best Christmas Ad of 2025

An uncle gives his nephew a cuddly wolf soft toy for Christmas, but is told, once he sees the child’s horror, that the kid is afraid of wolves.  So, in order to persuade his nephew to accept the gift, the young uncle tells the story of a wolf in a forest, unloved by all the other creatures (well, he does have the rather bad habit of eating them!).  In order to become accepted by the woodland community, the wolf must change his ways or forever be… unloved.

So, despite a few mishaps along the way (the temptation to eat that squirrel was almost too strong), he manages to adapt his diet.

Unloved was created by the Romance Agency (motto: “We work hard and we are nice to people.”) and is for Intermarché, a French supermarket chain that operates hypermarkets, supermarkets, and smaller convenience stores across France and parts of Europe. Intermarché has become internationally well known for its emotionally driven advertising, often focusing on family, relationships, and everyday human experiences.

So, yes, this is a Christmas ad for supermarket chain, but our site’s demographic is quite different, so we are showing you an ad for a company that you will probably never shop at. 

Yes, I know we don’t go mad for Christmas at Kuriositas, but this beautifully made and told animated short was such a good fit for the site, we couldn’t resist!

Yes, it’s definitely not AI generated!

Watch Unloved below.