Perrier Secret Place - Live The Experience

4 April 2013


Way back in 1898 a doctor, Louis Perrier bought a spring in the south of France and ran a commercial spa there; he also bottled the water for sale. Amazingly that was 150 years ago and Perrier have decided to celebrate this amazing landmark with another one of their very cool (appropriately enough!) advertising campaigns.

This time, our friends at the ultimate refreshment beverage have unveiled the Secret Place. It is one of those digital experiences that, after you have immersed yourself in it, you will get the feeling that you have just been in an interactive movie – and that’s because it is exactly what Perrier’s Secret Place is.

There are sixty (count them!) characters at the Secret Place Party. You can live the experience through the eyes of any of these characters and you also get the opportunity to enter a sweepstake for an invitation to one of five of the wildest, most exclusive parties on the planet.

Secret Place is a very cool combination of gaming plus brand experience. What you need to do is to find the five clues that will lead you to a hidden (but very special) Perrier bottle.


The prizes are amazing too. You will get the chance to win a voyage for two to Carnival in Rio, Ibiza in Spain, St. Tropez in France, Art Basel in Miami or New Year's Eve in Sydney, Australia – all of which are amazing places to visit, particularly if you are a Perrier prize winner! One winner will be selected in a random drawing each week for the five weeks of the campaign.

As well as the competition you get the opportunity to take part in a cutting edge Web 2.0 experience. Click on the links at the end of either video in this feature to get to the website and begin your Secret Place experience!

Sponsored Post by Perrier


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