One of the ironies of the marketing poster above is that the company was not afraid to say just how expensive their vehicle was - but that it would prove economic over time. How many companies would make a pitch like that nowadays?
The rise of the gas driven motor vehice put the electric car companies out of business. It was a case of expediency - they were cheaper and faster. It does beg the question – if research had continued in to electric powered motor vehicles just what they would be capable of now?