The Impact of Social Media on the Online Gambling Industry

The rapid development of the Internet infrastructure in the late 1990s gave birth to multiple phenomena, including online gambling and social media. Both became powerful attractors for users around the world. The social media boom became truly global, uniting residents of different countries in networks of friends. The peak of interest in gambling platforms happened a little later but also on a global scale. Social networks have made an important contribution to the popularization of gambling since they are the best advertising platforms for various industries. However, this is not the only way they have helped the development of online casinos and sportsbooks. Find out what impact social media has on iGaming and how it shapes the future of this industry.

How Gambling Advertising in Social Media Increases Conversions

If an online casino operator or bookmaker wants to reach the target audience, they should conduct their promotional campaign on social media. No other channel provides such instant access to a huge number of people. Original videos or posts can go viral in a minute, attracting many potential players to the gambling platform. By offering users to check out this Casino Lab promo code, you will receive an intense surge of interest among social media fans. Moreover, it is a low-cost alternative to traditional forms of business promotion through paid advertising. This means that operators can save their money and turn it into holding tournaments with generous prize pools, increasing bonuses or the attractiveness of their loyalty program.

Simplifying the Creation of Gambling Accounts

Today, almost any gambling platform offers accelerated creation of gaming accounts using social networks. You can choose this option when registering to start playing in a couple of clicks. This is a great opportunity to get acquainted with new gambling brands without specifying your phone number. Subsequently, if a new player highly appreciates the service of an online casino or bookmaker, they will continue to play. This significantly increases the number of new users when promotional campaigns are conducted through social networks.

Communication with Customer Support Service

Players who are used to communicating on social networks welcome the opportunity to ask customer support questions in the same way. Filling out contact forms on a website seems outdated to many of them because it is formalized and does not always imply an immediate response. When an operator agrees to adapt to the audience's demands, it creates accounts on all popular social media. In this way, it becomes closer to its target audience in terms of marketing campaigns and daily communication.

Reputation of Gambling Brands

Social media instantly spreads positive and negative information about gambling sites. This encourages bookmakers and online casinos to care more about their reputation and improve their services. Each player can tell on their personal page about the huge amount of money they won and the possible negative aspects of gambling on a particular website:

• Problems with withdrawing winnings;

• Slow response from customer support;

• Bonus fraud, etc.

Thus, to not undermine the brand's reputation, gambling websites do everything possible to keep players satisfied. In this case, they will leave only positive information about the brand.

Unique Opportunities for Targeted Marketing

Social media provides direct access to potential players and a huge amount of information about their preferences. Users reveal all the details of their lifestyles, sharing them with their friends in news feeds. Thus, marketers have received an unprecedented opportunity to hone targeted marketing. Thanks to it, the conversion rate has increased significantly. Now, social media users see not uniform promotion but advertising explicitly created for people with a similar lifestyle.

Summary

It is difficult to say whether online gambling would have achieved such a huge success without the help of social media. They have become the most effective channel for accessing the target audience and promoting gambling brands. However, you should not think that online casinos and bookmakers only exploit social media with 100% benefits. Social networks have become a powerful tool for monitoring the activities of gambling platforms. Information about dishonest operators or fraudulent casino sites and sportsbooks spreads at lightning speed. Therefore, in the context of social media's popularity, gambling platforms have no chance of deceiving consumers. So, this relationship between social media and online gambling is beneficial to operators and consumers.