The folks at BUILT., an office for visual communication and a creative partner for commercials, film, print and interaction, were given a simple brief. They would be given only the last frame of the previous participant’s contribution on the subject of pause. Then every participant would provide their own clip which could vary in length from 5 to a maximum of 30 seconds. Their offering could be stop motion, graphic animation, typo animation, 3D or even still images. Likewise they would then pass on their last frame to the next contributor – and so on....
And so on until you have a five minute animation from this group of accomplices in animation. It’s great fun to watch and must have been even more fun to create! My own particular favorite is the crab orchestra pictured above but I am sure you will find your own too!
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