The Gif: A Short Animated History

8 December 2012

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Who would have thought that the humble gif was 25 years old this year? Since 1987 the gif in its static or animated form has been wowing and irritating us in almost equal measure. When Compuserve introduced the Graphics Interchange Format to an unsuspecting world, few thought that the format would still be with us a quarter of a century later.

So, in way of celebration here is a somewhat groovy homage to the gif by Legs Media, an award winning multimedia studio based in Los Angeles and New York which creates films, commercials, music videos, installations and interactive content. It takes us through all the highs (and some of the lows) of the Graphic Interchange Format - and all in little more than sixty seconds.

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