There is something happening - a global sneaker movement of epic proportions is taking place, and you can be a part of it. The Footlocker people have really started something which is gaining momentum on a number of different platforms. From Facebook to Flickr the Sneaker Movement is gaining momentum!
You may be wondering how something like the sneaker could go viral. Sometimes this sort of thing can happen accidentally. Adam (pictured above) is a great example. One day his boss made one comment too many about his sneakers not being appropriate footwear for the office and he had to exercise his right to reply. You can see exactly what happened for yourself in the video below.
Now Adam has a Facebook page which you can join to support his act of rebellion! Yet it is not only in the offices of the land that the rebellion is taking place. It is on the streets too - which is, after all, where it should be.
Foot Locker must have sensed that something was in the air as they have now set up a website called It's a Sneaker Thing – if you visit it you can see the most recent sneaker stories from around the world. It is jam packed with celebrities wearing sneakers and telling their side of the story plus lots of what you would expect from a full on Web 2.0 site. You get your chance to express yourself there too, in videos, images, or blog posts. Sneakers are not just for celebrities after all.
There is also art to be taken in to account. Young French street artist Nico Roux has something of a fixation about sneaker laces - you can see them all on his Flickr page. He transforms the streets in to his own lacey image and the bigger the better - they really have to be seen to be believed.
The Footlocker Europe Facebook group offers you plenty of opportunity to get involved with the movement. Thinking of Roux's own particular style I think I might have to design something of gigantic proportion but perhaps use light rather than solid materials. The sight of a huge sneaker projected on to the side of the Houses of Parliament or the White House would certainly something to talk about! There are numerous buildings the world over the appearance of which would no doubt be enhanced by similar projections. Now, where did I put that camera?
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