There has been an ITV in existence (both upper and lower case versions available - see left) in the UK since 1955. ITV was set up in the way back when as a direct commercial challenge to the BBC. For those of you outside the UK who are not aware, the BBC does not run commercials, but the public pays for a TV license each year for that privelege - amounting to £145.50 at the moment (that's 226.95 of your US dollars), but that's a mild rant for another day.
After all, you only need ask anyone in the street in the UK what the major opposition channel is to the BBC and they will automatically respond ITV.
They have plenty of evidence on their side. To begin with, Independent Television (ITV) was launched on the 22nd of September 1955. Here are the first transmitted pictures, prior to live broadcast, which were shown to give indication as to what viewers could expect from the channel.
It does get boring after a while, but the first few seconds could give Apple a few ideas about how to market
Additional Image Credits
itv office building FLickr USer roxallison
iTV prototype advert Flickr User Yandle
ITV van Flickr user tiredoflondon